The Sensory Signature of Malt and Blended Whiskies
- To develop a taste led signposting system enabling consumers to choose whiskies by their preferred character at point of purchase
- Our Descriptive Sensory Panel worked alongside expert whisky tasters to develop a consumer-friendly language that described and mapped over 40 in-market liquids.
- The sensory signature of each was defined from which on pack tasting notes were distilled. Sensory mapping highlighted differentiation and convergence of our client’s portfolio with competitors.
- An effective sign posting strategy enabling customers to navigate whisky flavour was introduced into retail outlets whilst sensory mapping revealed direction for future product and brand development.