Reducing Sugar in a Juice Drink

Reducing Sugar in a Juice Drink


The Challenge

  • To reduce the sugar content of a well-known soft drink with minimal change to the consumer experience.


The Solution

  • Our specialist Sweetener Panel defined the aroma, flavour, mouthfeel and aftertaste attributes of the original recipe drink using SensEyeTM. The sensory profiles of several recipe options were compared in an iterative process until the closest match was identified.


The Outcome

  • The approach expedited progress towards target and allowed the developer to build a clear understanding of the effects of different sweetener blends allowing a faster and more cost-effective development process.


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