What have we been up to...
We have had a very busy few months at Sensory Dimensions and thanks to an incredible effort from our team, we successfully ran over 70 studies between last November and January this year! We have been testing a diverse range of products from pet food to sparkling wine, toothpaste to pastries, soups to recipe ingredients...
We continue to explore new technology and social media tools to facilitate consumer research, providing more rapid data collection and allowing instant feedback. By asking consumers to download an app on their phones for a recent home-use test, we were able to record real-time conversations and videos about the products they were testing, creating valuable insights.
In Nottingham, we have been developing novel methodology and protocols to evaluate personal care products. Our panellists have been getting hot and sweaty to stress test products and have been wearing heart rate monitors to make sure their activity levels are high enough. We now have waterproof covers for our data collection tablets, which have provided a simple solution for our descriptive panel to profile products such as shower gel, shampoo and conditioner whilst actually in the shower.
Across both sites our sensory panellists have also been busy, working on a range of products including potatoes, chocolate, savoury snacks, and hand sanitisers: the latter created some challenging protocol development issues.
Other studies have included assessing the potential of using the tetrad test in shelf life testing; claim substantiation on the efficacy of an oral care product; and in a completely different area, we have now branched out into testing white goods and kitchen equipment. We have also been applying our expertise in consumer language elicitation to create a list of consumer-relevant words that will be used for marketing communications in the soft drink sector.
All our studies bring exciting new challenges and we are looking forward to what is coming up next!