Maximising the product experience
In the challenging circumstances we continue to face Sensory Dimensions remains committed to providing research solutions that meet your business needs. We are conducting consumer and sensory research using creative experimental protocols and digital technologies to support you in generating the insight your innovation programme needs to respond quickly to our shifting consumer landscape. One trend that LockDown has brought into focus is that of the importance of product experiences.
Consumers are seeking out-of-home experiences within the home environment. Brands connected with out-of-home use, such as fashion, fragrance or cosmetics, have suffered over the last year. Consequently, they have had to re-evaluate their their market position and evolve their ecommerce strategy. However, video conferencing and online social gatherings have worked to stimulate consumers' interest in self-care and new product regimes. As we are forced to shop online, new technologies are being employed to create a virtual in-store product browsing and sampling experience that helps consumers try out new looks.
Products demonstrating 'functional' benefits have soared in popularity as consumers look to support their immune systems, reduce stress, or simply feel better. Products that consumers can customise for their specific nutritional or self-care needs are increasingly popular.
Creating a unique product experience requires that the user is at the heart of the product development process. At Sensory Dimensions, we utilise a range of approaches and technologies, including combining implicit techniques with explicit questions, for the customisation of food, beverage, personal care, cosmetics and healthcare products and packaging.