Understanding Implicit Testing
Product developers and researchers are aware that despite great market research results, products often don’t succeed once in market and so are seeking alternative and complementary research tools. Typically, consumers purchasing behaviour is influenced by their feelings and emotions.
Implicit testing is a technique that can help understand what people are truly feeling towards a product. At Sensory Dimensions, we are using implicit testing to complement explicit testing with our clients. Our video on Implicit Testing explains more about what Implicit testing is, benefits and advantages of Implicit testing and how it can be used to understand what consumers really think.