UK Consumers are considering many factors as they prepare for Christmas this year. As well as local COVID tier restrictions, environmental concerns and efforts to support local businesses are influencing consumer choices for gift and food spending this festive season.
In this year of uncertainty, stock piling and social distancing how have consumers shopping habits changed? We asked our consumer community to give their opinion in an online survey on the gifts and food purchases they plan to make in 2020.
1200 consumers responded to our survey across a mix of ages and gender. Unsurprisingly a large majority, 80%, confirmed that they will be shopping differently for gifts this year compared to 2019. In preparation for possibly local restrictions or to avoid in person shopping, half of consumer started their shopping earlier to try and ensure stock availability.
A third of consumers reported that they are buying fewer gifts this year. Footfall in town centres and shopping precincts is likely to be down considerably as 22% are not planning on shopping instore at all and over three quarters claim to be making more online gift purchases. Pamper gifts and consumable gifts like hampers are more popular as consumers attempt to provide some in-home indulgence, whereas electronic and experience gifts are less favourable.
Ecological and sustainability issues continue to resonate with consumers. 50% of respondents stated that they are considering environmental factors when making gift choices. Reduction of plastic and excess packaging is a top consumer trend which will continue into 2021.
In alignment with shopping habits at the onset of lockdown, consumers are continuing access farm shops for produce. 51% of consumers are considering local farm shops for elements of their Christmas food choices, up 18% from last year. The continuation of support for local businesses has also increased by 25% from 2019 with 65% of consumers planning to buy from local stores rather than making longer or additional journeys out of their local area. A third of consumers are using online deliveries for their festive food shopping.
If you would like more information on these survey results or have consumer questions that your business needs a quick and cost-effective answer to, please email our Marketing Team.