Brexit: How are consumers responding?

Brexit: How are consumers responding?

Consumer choices and behaviour

Brexit: How are consumers responding?

We are currently in a time of uncertainty, with the Brexit deadline of 29th March 2019 looming ever closer and the government’s strategy undecided. One deal has already been rejected and a no deal result is still a possibility. How are consumers starting to respond to Brexit? Are their choices changing, and will they consider budgeting for the future should food prices continue to rise?

We put these questions to a wide variety of consumers from across the UK, using our new online survey service and extensive database of up to 10,000 people, to understand consumer perceptions and evaluate their responses.

Our survey discovered that nearly half of the participants thought that 50% of the UK’s food is imported from the EU, and 22% believed it was as much as 70%. In reality, according to the Department for Environment Food and Rural Affairs, this figure is only 30%, which aligns to only a third of our consumers perceptions. In fact, 49% of our food comes from the UK.

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Consumer food buying habits also appear likely to change; 31% of consumers said they would buy more British produce, and a massive 61% of consumers stated they would being to shop around for the best prices if food costs continue to rise.

Our results agree with research from 2016 that showed 37% of people planned to change from their usual supermarket after Brexit (Nielsen, 2016) to mitigate the effects of increased cost on their food budget. Consumers are more likely to move their shopping to the discount retailers.

Do you have your own questions you would like to ask consumers?

Get in touch with us for more information on how we create a bespoke online survey for you.