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Impact of Covid 19 on Shopping Habits
April 24, 2020On 23rd March 2020 the UK went into lock down to slow down the spread of Coronavirus. The Lock Down was announced by the Prime Minister’s T V address to the nation on 23rd March 2020 and came just 72 hours after the announcement that all pubs, cafés and restaurants would close with immediate effect. Supermarkets introduced social distancing...
Bring your Concepts and Packaging to Life
April 23, 2020Bringing your Ideas, Concepts and Packaging to Life With most consumer research now being pivoted online, research that looks at ideas, claims and concepts is, not surprisingly, taking priority. Where the research fits in a client’s innovation process is broad: from an embryonic idea, to a fully branded, final positioning + product range...
Keep your R&D moving forward during Lock Down - Part 2
April 16, 2020Social distancing to control the spread of Covid - 19 changed the face of consumer research almost overnight. Face to face testing of products by consumers in Central Locations became impossible to justify against the safety of researchers and respondents and like all our partner agencies, Sensory Dimensions, quickly postponed much of its planned...