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What Makes a True Implicit Test?

October 29, 2018

What makes a true Implicit Test? Eurosense 2018 seems a long time ago now but we had an excellent time and Emily’s paper, Measuring the Emotional Impact of Sweet Snacks, by implicit and explicit methods was extremely well received. It has led to some discussion about what makes a true implicit test. The confusion arises from the increased use...

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Consumers and the Sugar Tax

October 18, 2018

Consumer Survey Earlier this month it was announced that a new sugar tax on confectionery is likely to be in place by 2020 in an ongoing battle against obesity. This follows the UK sugar tax on soft drinks which came into force in April, however after 6 months, has buyer behaviour changed and have consumers shied away from high sugar...

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