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Beyond the P Value
May 25, 2018Bayesian Statistics Have you ever wondered how Google, Facebook and Amazon tailor adverts to you? or how pharmaceutical companies decide how many people should test the real drug or the placebo? or how the weather is predicted? or even how the Enigma code was cracked? well Bayesian Statistics is crucial for all these tasks. Bayesian theorem uses...
Reproducibility of Hedonic Data
May 18, 2018Consumer benchmarking studies form a common part of competitor tracking and product quality management. A shift in hedonic ratings against competitors helps to determine if our product quality is stable and may also highlight quality improvements by the competition. It follows that benchmarking assumes that a product’s hedonic ratings are...
Where shall I sit?
May 09, 2018Context and Central Location Testing There is a lot of interest in context at present. Everyone knows that the experience and enjoyment of food is affected by the environment, and the role of context in product experience is being extensively researched. Of course, many consumer tests continue to be conducted in central location tests (CLTs). At...