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Best Practice in Cosmetic Claims by Steve Barton

May 26, 2016

A summary from “Science in a Bottle” Organised by The Society of Cosmetic Scientists Steve Barton, Skin Thinking Ltd. Immediate Past President SCS There are areas of product marketing that still rely purely on creative wording.  "Puffery" is exempt from the need for proof, though it hasn’t stopped someone asking if a certain drink does...

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