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Similarity or Difference - does it matter?

November 17, 2014

Recently we ran a very enjoyable one day Introduction to Sensory Evaluation training course for a key client.  Like many companies, they run a lot of difference tests to determine the impact of recipe and process improvements.  During the training day there was much debate about the actual objectives behind these tests.  Often when running a...

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Sensory Claims

November 17, 2014

Claim Substantiation 67% of women over 45 say they enjoy celebrating Christmas with their families, while 95% of turkeys would rather spend the festive season getting away from it all! Do you believe those statements or do you think we made them up? It is not unreasonable to assume that any claim is based on some form of research and that this...

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