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Cheers!…testing alcoholic beverages
June 23, 2013We have a busy week in both Reading and Nottingham this week with a large consumer study on beer taking up most evenings. We love tests on alcoholic drinks, they are usually quite easy to recruit for and consumers turn up willingly and leave happy! Over the recent months we have worked on beers, red and white wines, champagne (everyone's...
Finding your way in NPD
June 04, 2013The value of qualitative research in exploring consumer reaction to new product concepts and motivations for purchase is well established. It can help us understand more about what the consumer expects of our products and how we are performing against these expectations. So, if we think about orange juice, we may want to understand what the...
Testing Fresh Produce
April 09, 2013When we think of sensory testing and consumer research we usually think of manufactured and processed products but at Sensory Dimensions we do a large amount of work on testing fresh fruit and vegetables too. Sensory profiling by a trained panel will tell us the individual characteristics that constitute the overall aroma, flavour, texture and...
Rapid Methods …pros and cons
December 02, 2012Tuesday's workshop was great fun and provided much food for thought. Delegates Napped skin creams and created Free and Flash profiles of red fruit yogurts. As anticipated, there was much discussion and debate about the pros and cons of the three methods and their application to different product sectors.
Descriptive Sensory Profiling – what are the Rapid Methods?
November 25, 2012We have been interested in Rapid Methods for a while now: two years ago we presented our paper comparing the three methods – Napping, Flash and Free Choice profiling – at Eurosense. Since then we have seen an increase in requests for work and information amongst our client base. So what are the Rapid Methods and what is their appeal
Keeping on Track
September 24, 2012Over the past few months we have been talking to more clients about ‘Product Benchmarking'. Essentially this requires a comparison of your product with a number of competitors as either a one off study or more usually, at pre-defined intervals throughput the year. The approach is flexible: the comparison can be a sensory one using trained...