Unlocking the Secrets of Success

June 08, 2017

How well do you know your product? You will know the power of the brand, the functionality, nutritional and other benefits, but how well do you know what is ‘in the tin’?  What are the characteristics that make up the usage or consumption experience? How do these characteristics differentiate you from your competition? Sometimes we need to...

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All about the taste - No hummus!

May 02, 2017

Hummus shortage This week we learnt that the Brits love hummus.  Apparently 41% of UK households have a pot of the chickpea yumminess in the fridge so the issue at Bakkavor caused some consternation across the nation as supplies at all major retailers dried up for a couple of days last week. The problem: a strange metallic taste.  Source...

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Sensory Panellists…alien beings or skilled people?

April 05, 2017

Sensory Panellists… alien beings or skilled people? This week whilst having an often occurring conversation about the incredible insight sensory testing can deliver, and describing the process, the thought struck me that sensory panellists must come across as sounding like some form of alien beings. ‘Selected’, ‘trained’, ‘working...

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London College of Arts

March 14, 2017

On Monday we had our annual visit from the London College of Arts students. These amazing 2nd year under-graduate students come as part of their Cosmetic Science course to learn about how Sensory and Consumer Research can give them the insight they will need to develop the winning cosmetic products of the future. We discussed Sensory Profiling...

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Alive and Well: Sierra Leone

January 24, 2017

Alive & Well, Sierra Leone Around half a million children die every year from illnesses linked to poor sanitation and unclean water. Many of these diseases could be prevented if villages had access to a clean water source. Alive & Well is a charity working in Sierra Leone that is dedicated to providing fresh water wells to local...

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A Christmas Wish-ky (hic)

December 05, 2016

A Christmas Wish(ky) by Sensory Santa Prologue 24th December. Santa looked at the mantelpiece. It was the last one of the trip. Up on the roof Donner and Blitzen and the rest of the team were waiting patiently. Santa put the gifts carefully into each stocking and then smiled broadly as he took the glass and downed the whisky within – in one...

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