Blog

Where shall I sit?

May 09, 2018

Context and Central Location Testing There is a lot of interest in context at present. Everyone knows that the experience and enjoyment of food is affected by the environment, and the role of context in product experience is being extensively researched. Of course, many consumer tests continue to be conducted in central location tests (CLTs). At...

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What's in a Name?

April 24, 2018

Food-Inspired Baby Names Amongst much speculation over the name of the new Royal prince it was topical to read this morning that food inspired baby names are predicted to be 2018’s big trend. Whilst we can all safely assume that the fifth in line to the throne will not be a Basil, Kale, Angus, Chip, Caesar, Herb, Mac, Rye or Fig, it is...

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Unlocking the Secrets of Success

June 08, 2017

How well do you know your product? You will know the power of the brand, the functionality, nutritional and other benefits, but how well do you know what is ‘in the tin’?  What are the characteristics that make up the usage or consumption experience? How do these characteristics differentiate you from your competition? Sometimes we need to...

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All about the taste - No hummus!

May 02, 2017

Hummus shortage This week we learnt that the Brits love hummus.  Apparently 41% of UK households have a pot of the chickpea yumminess in the fridge so the issue at Bakkavor caused some consternation across the nation as supplies at all major retailers dried up for a couple of days last week. The problem: a strange metallic taste.  Source...

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Sensory Panellists…alien beings or skilled people?

April 05, 2017

Sensory Panellists… alien beings or skilled people? This week whilst having an often occurring conversation about the incredible insight sensory testing can deliver, and describing the process, the thought struck me that sensory panellists must come across as sounding like some form of alien beings. ‘Selected’, ‘trained’, ‘working...

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London College of Arts

March 14, 2017

On Monday we had our annual visit from the London College of Arts students. These amazing 2nd year under-graduate students come as part of their Cosmetic Science course to learn about how Sensory and Consumer Research can give them the insight they will need to develop the winning cosmetic products of the future. We discussed Sensory Profiling...

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