Are sensory panels right for you?

March 04, 2020

Sensory panels or Consumer research? What’s the difference?! Trained panels are teams of specially selected individuals who have a higher than average ability to detect tastes at low concentrations. They can describe individual flavours and textures, and sort differing samples according to the intensity of those tastes and textures. At Sensory...

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Did you go Dry for January?

January 31, 2020

  What did people drink instead? Surprisingly, only 15% turned to alcohol-free versions of their usual drinks (non-alcoholic beer, wine, gin etc), instead choosing to substitute with water, soft drinks and tea or coffee. This may have been part of a strategy to save money as alcohol-free drinks and mocktails can be quite pricey, or maybe a way...

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Sustainable Packaging Solutions

November 06, 2019

The packaging sector continues to be firmly in the spotlight as the long term ecological implications of plastic use becomes more apparent. Globally, consumer pressure is intensifying on governments, manufacturers and retailers to initiate change towards packaging that reduces reduce plastic waste. The consumer is increasingly discerning about the...

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The Future of Sensory Science

August 06, 2019

Pangborn 2019 was full of inspiration and ideas about how Sensory Science can continue to evolve and embrace new and innovative  techniques to move the field forward.  Increasingly consumers are craving a personal experience from their products so it is more important than ever that sensory science understands consumer attitudes and how...

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Personalising the Consumer Experience

July 08, 2019

Today's consumer is seeking new and innovative products that have the scope to provide a truly personal experience. The trend towards personalisation and customisation is not a new one - Mini was the first car manufacturer to allow bespoke selection of interior and exterior design features and the same principles now apply to design of jackets...

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