Bring your Concepts and Packaging to Life

April 23, 2020

Bringing your Ideas, Concepts and Packaging to Life With most consumer research now being pivoted online, research that looks at ideas, claims and concepts is, not surprisingly, taking priority. Where the research fits in a client’s innovation process is broad: from an embryonic idea, to a fully branded, final positioning + product range...

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Keep your R&D moving forward during Lock Down - Part 2

April 16, 2020

Social distancing to control the spread of Covid - 19 changed the face of consumer research almost overnight. Face to face testing of products by consumers in Central Locations became impossible to justify against the safety of researchers and respondents and like all our partner agencies, Sensory Dimensions, quickly postponed much of its planned...

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Are sensory panels right for you?

March 04, 2020

Sensory panels or Consumer research? What’s the difference?! Trained panels are teams of specially selected individuals who have a higher than average ability to detect tastes at low concentrations. They can describe individual flavours and textures, and sort differing samples according to the intensity of those tastes and textures. At Sensory...

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Did you go Dry for January?

January 31, 2020

  What did people drink instead? Surprisingly, only 15% turned to alcohol-free versions of their usual drinks (non-alcoholic beer, wine, gin etc), instead choosing to substitute with water, soft drinks and tea or coffee. This may have been part of a strategy to save money as alcohol-free drinks and mocktails can be quite pricey, or maybe a way...

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Sustainable Packaging Solutions

November 06, 2019

The packaging sector continues to be firmly in the spotlight as the long term ecological implications of plastic use becomes more apparent. Globally, consumer pressure is intensifying on governments, manufacturers and retailers to initiate change towards packaging that reduces reduce plastic waste. The consumer is increasingly discerning about the...

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