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Sit Down and Enjoy your Food!
June 24, 2019It appears that what your mother told you is actually true – you taste your food more when you sit down to eat it. Research published in the Journal of Consumer Research shows that how we enjoy and taste food is affected by whether we are sitting down or standing up. Cited in Science Daily, Dr Dipayan Biswas, professor of Marketing at the...
Sierra Leone Update 2019
June 20, 2019Our Visit Sensory Dimensions have continued their work with the charity Rory’s Well to improve the lives of some of the communities in Sierra Leone. Rory's Well are 'a life-giving project working sensitively and co-operatively with Sierra Leone, empowering local people and transferring skills for future independence....'helping those in need...
Living with less plastic
March 13, 2019Several Facebook pop-ups and the chance hearing of an excellent interview podcast with Dr Ruth Valerio, global advocate of Tearfund, have led me to reduce the amount of plastic I use in my everyday life…for Lent at least! The problem of plastic is a huge one with an estimated 355 metric tonnes being produced every year about half of which is...
Brexit: How are consumers responding?
January 21, 2019Brexit: How are consumers responding? We are currently in a time of uncertainty, with the Brexit deadline of 29th March 2019 looming ever closer and the government’s strategy undecided. One deal has already been rejected and a no deal result is still a possibility. How are consumers starting to respond to Brexit? Are their choices changing, and...
What Makes a True Implicit Test?
October 29, 2018What makes a true Implicit Test? Eurosense 2018 seems a long time ago now but we had an excellent time and Emily’s paper, Measuring the Emotional Impact of Sweet Snacks, by implicit and explicit methods was extremely well received. It has led to some discussion about what makes a true implicit test. The confusion arises from the increased use...