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Sierra Leone Update 2019
June 20, 2019Our Visit Sensory Dimensions have continued their work with the charity Rory’s Well to improve the lives of some of the communities in Sierra Leone. Rory's Well are 'a life-giving project working sensitively and co-operatively with Sierra Leone, empowering local people and transferring skills for future independence....'helping those in need...
Living with less plastic
March 13, 2019Several Facebook pop-ups and the chance hearing of an excellent interview podcast with Dr Ruth Valerio, global advocate of Tearfund, have led me to reduce the amount of plastic I use in my everyday life…for Lent at least! The problem of plastic is a huge one with an estimated 355 metric tonnes being produced every year about half of which is...
Brexit: How are consumers responding?
January 21, 2019Brexit: How are consumers responding? We are currently in a time of uncertainty, with the Brexit deadline of 29th March 2019 looming ever closer and the government’s strategy undecided. One deal has already been rejected and a no deal result is still a possibility. How are consumers starting to respond to Brexit? Are their choices changing, and...
What Makes a True Implicit Test?
October 29, 2018What makes a true Implicit Test? Eurosense 2018 seems a long time ago now but we had an excellent time and Emily’s paper, Measuring the Emotional Impact of Sweet Snacks, by implicit and explicit methods was extremely well received. It has led to some discussion about what makes a true implicit test. The confusion arises from the increased use...
Consumers and the Sugar Tax
October 18, 2018Consumer Survey Earlier this month it was announced that a new sugar tax on confectionery is likely to be in place by 2020 in an ongoing battle against obesity. This follows the UK sugar tax on soft drinks which came into force in April, however after 6 months, has buyer behaviour changed and have consumers shied away from high sugar...