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Bring your Concepts and Packaging to Life
April 23, 2020Bringing your Ideas, Concepts and Packaging to Life With most consumer research now being pivoted online, research that looks at ideas, claims and concepts is, not surprisingly, taking priority. Where the research fits in a client’s innovation process is broad: from an embryonic idea, to a fully branded, final positioning + product range...
Keep your R&D moving forward during Lock Down - Part 2
April 16, 2020Social distancing to control the spread of Covid - 19 changed the face of consumer research almost overnight. Face to face testing of products by consumers in Central Locations became impossible to justify against the safety of researchers and respondents and like all our partner agencies, Sensory Dimensions, quickly postponed much of its planned...
Are sensory panels right for you?
March 04, 2020Sensory panels or Consumer research? What’s the difference?! Trained panels are teams of specially selected individuals who have a higher than average ability to detect tastes at low concentrations. They can describe individual flavours and textures, and sort differing samples according to the intensity of those tastes and textures. At Sensory...
Did you go Dry for January?
January 31, 2020What did people drink instead? Surprisingly, only 15% turned to alcohol-free versions of their usual drinks (non-alcoholic beer, wine, gin etc), instead choosing to substitute with water, soft drinks and tea or coffee. This may have been part of a strategy to save money as alcohol-free drinks and mocktails can be quite pricey, or maybe a way...
Sensory Dimensions at SCS Formulate
November 18, 2019Sensory Dimensions attended the Society of Cosmetics Scientists (SCS) Formulate Exhibition last week in Coventry along with many other representatives from the personal care and cosmetics industry. Sustainability was undoubtedly the key focus with ingredient suppliers, product manufacturers and formulation service providers presenting new and...