Blog

Descriptive Sensory Profiling – what are the Rapid Methods?

November 25, 2012

We have been interested in Rapid Methods for a while now: two years ago we presented our paper comparing the three methods – Napping, Flash and Free Choice profiling – at Eurosense. Since then we have seen an increase in requests for work and information amongst our client base. So what are the Rapid Methods and what is their appeal

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Keeping on Track

September 24, 2012

Over the past few months we have been talking to more clients about ‘Product Benchmarking'. Essentially this requires a comparison of your product with a number of competitors as either a one off study or more usually, at pre-defined intervals throughput the year. The approach is flexible: the comparison can be a sensory one using trained...

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How can you get maximum value from your research?

May 18, 2012

It's a question that we are all asking as we have to do more and more with ever limited budgets. At Sensory Dimensions we firmly believe that Sensory Profiling adds enormous extra benefit to any Consumer product testing study. Profiling defines the taste experience of your product and as such helps you to really understand what is driving the...

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