Descriptive Sensory Profiling – what are the Rapid Methods?

November 25, 2012

We have been interested in Rapid Methods for a while now: two years ago we presented our paper comparing the three methods – Napping, Flash and Free Choice profiling – at Eurosense. Since then we have seen an increase in requests for work and information amongst our client base. So what are the Rapid Methods and what is their appeal

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Keeping on Track

September 24, 2012

Over the past few months we have been talking to more clients about ‘Product Benchmarking'. Essentially this requires a comparison of your product with a number of competitors as either a one off study or more usually, at pre-defined intervals throughput the year. The approach is flexible: the comparison can be a sensory one using trained...

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Update on Thermal Tasters

August 28, 2012

We are busy and excited as we prepare for Eurosense 2012 where together with our PhD Student Candy, we will be presenting a poster update on our Thermal Taster research. Essentially a thermal taster (TT) is someone who detects a taste sensation when their tongue is either heated or cooled, when no taste stimulus is present! The temperature of...

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Going for Gold!

July 15, 2012

As we get ready to celebrate the Olympics, I have been reflecting on the wide range of Sensory and Consumer Research training projects that we have recently been involved with. Uppermost in my mind is a recent trip I took to Saudi Arabia to train a fabulous group of Saudi ladies as Sensory Panellists. Our client, Almarai, has an active and...

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A Sense of Change

June 29, 2012

Having had such a fantastic day at the PFSG Conference on Monday I feel the need to share…  About 75 sensory and consumer science users and enthusiasts descended on Campden BRI (thank you to Peter and Sue!) to share a day of talks, workshops, hugely informative posters and good food. To open we heard from David Mela who asked the fundamental...

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How can you get maximum value from your research?

May 18, 2012

It's a question that we are all asking as we have to do more and more with ever limited budgets. At Sensory Dimensions we firmly believe that Sensory Profiling adds enormous extra benefit to any Consumer product testing study. Profiling defines the taste experience of your product and as such helps you to really understand what is driving the...

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