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Sorted!

October 16, 2015

Sorting methods in sensory and consumer research There are various types of sorting techniques described in the sensory literature. The challenge we face in sensory testing is knowing which method is the best one to use. In a recent cat food study we focused on three techniques: free sorting, hierarchical free sorting and Napping. The objective...

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Sensory Panels and Panel Leaders

August 11, 2015

Sensory evaluation is at the heart of what we do at Sensory Dimensions. Traditional sensory testing by trained panels comprises between 40 – 50% of our business. Moreover, our consumer research business specialises in product evaluation and as such is underpinned by the principles of good sensory practice. Given this you would rightly expect...

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Implicit Measures for Consumer Research

June 12, 2015

The last few years have seen an increasing interest in the use of so called ‘implicit measures’ to assess consumer opinion of products, packs and marketing materials. So what are Implicit Measures and how do they differ from our more traditional, explicit, or self-report, methods?  When we use explicit, or ‘self-report’ methods, we ask...

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Code Bias

April 22, 2015

A very interesting item in the Spring issue of the Institute for Perception Newsletter discusses the issue of Code Bias in product testing. Code bias occurs when the number codes on our samples, in themselves, contribute to the response or sample selected by the respondent. The example quoted is that from a Chinese research study. In China, the...

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Temporal Check All That Apply

April 01, 2015

Temporal methods are those that collect data on how the intensity of sensory characteristics change with time.  They include Time Intensity, which tracks just one attribute; Progressive Profiling, where a group of attributes is rated at pre-defined time intervals; and more recently, Temporal Dominance of Sensations (TDS). In a TDS study, the...

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Music and Food – How Do They Go Together?

January 20, 2015

Have you ever wondered how restaurants choose the music that they play? Most likely it is just down to the personal taste of the restaurant manager, but has the choice of music ever affected your enjoyment of your meal? Further, do you think that the music has actually influenced the way you have perceived the tastes and textures of that meal and...

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