Blog

Best Practice in Cosmetic Claims by Steve Barton

May 26, 2016

A summary from “Science in a Bottle” Organised by The Society of Cosmetic Scientists Steve Barton, Skin Thinking Ltd. Immediate Past President SCS There are areas of product marketing that still rely purely on creative wording.  "Puffery" is exempt from the need for proof, though it hasn’t stopped someone asking if a certain drink does...

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Just about Right Scales and Penalty Analysis

April 14, 2016

JAR Scales and Penalty Analysis Product development and marketing teams are often facing a common problem. How do we identify those ‘must have’ attributes in our products? How can we know which ones to dial up or down to increase preference? What is the optimum level of an attribute? Just about Right (JAR) scales are commonly used in...

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What have we been up to...

March 23, 2016

We have had a very busy few months at Sensory Dimensions and thanks to an incredible effort from our team, we successfully ran over 70 studies between last November and January this year! We have been testing a diverse range of products from pet food to sparkling wine, toothpaste to pastries, soups to recipe ingredients... We continue to...

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Rapid Methods Paper

January 26, 2016

Summary Rapid profiling techniques are gaining in popularity as Sensory and Consumer researchers try to reduce the time and cost associated with running conventional descriptive analysis. The most widely discussed Rapid Methods are Free Choice Profiling, Flash Profiling and Napping. Most of the time spent in QDA based descriptive profiling is...

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Sorted!

October 16, 2015

Sorting methods in sensory and consumer research There are various types of sorting techniques described in the sensory literature. The challenge we face in sensory testing is knowing which method is the best one to use. In a recent cat food study we focused on three techniques: free sorting, hierarchical free sorting and Napping. The objective...

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Sensory Panels and Panel Leaders

August 11, 2015

Sensory evaluation is at the heart of what we do at Sensory Dimensions. Traditional sensory testing by trained panels comprises between 40 – 50% of our business. Moreover, our consumer research business specialises in product evaluation and as such is underpinned by the principles of good sensory practice. Given this you would rightly expect...

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