Blog

Where shall I sit?

May 09, 2018

Context and Central Location Testing There is a lot of interest in context at present. Everyone knows that the experience and enjoyment of food is affected by the environment, and the role of context in product experience is being extensively researched. Of course, many consumer tests continue to be conducted in central location tests (CLTs). At...

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What's in a Name?

April 24, 2018

Food-Inspired Baby Names Amongst much speculation over the name of the new Royal prince it was topical to read this morning that food inspired baby names are predicted to be 2018’s big trend. Whilst we can all safely assume that the fifth in line to the throne will not be a Basil, Kale, Angus, Chip, Caesar, Herb, Mac, Rye or Fig, it is...

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A Spoonful of Sugar Tax

January 19, 2018

AG Barr’s announcement last week that it will be changing the recipe of its iconic Irn Bru drink provoked a storm of protest and panic buying amongst consumers in Scotland and overseas. Prompted by the sugar tax, Barr has reduced the sugar level in its orange liquid from 10% to just 4.7%. The Company claims that 9 out of 10 regular Irn Bru...

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Sierra Leone Update - Rory's Well

August 22, 2017

Earlier this year, Pam Beyts and Amanda Talbot travelled to Sierra Leone to find out how our donations have been helping Alive & Well establish a well in the village of Jakama. We have been kept up-to-date with their progress and are pleased to write that the well is now complete and the villagers have a source of clean water. Following the...

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Unlocking the Secrets of Success

June 08, 2017

How well do you know your product? You will know the power of the brand, the functionality, nutritional and other benefits, but how well do you know what is ‘in the tin’?  What are the characteristics that make up the usage or consumption experience? How do these characteristics differentiate you from your competition? Sometimes we need to...

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All about the taste - No hummus!

May 02, 2017

Hummus shortage This week we learnt that the Brits love hummus.  Apparently 41% of UK households have a pot of the chickpea yumminess in the fridge so the issue at Bakkavor caused some consternation across the nation as supplies at all major retailers dried up for a couple of days last week. The problem: a strange metallic taste.  Source...

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