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Beyond the P Value

May 25, 2018

Bayesian Statistics Have you ever wondered how Google, Facebook and Amazon tailor adverts to you? or how pharmaceutical companies decide how many people should test the real drug or the placebo? or how the weather is predicted? or even how the Enigma code was cracked? well Bayesian Statistics is crucial for all these tasks. Bayesian theorem uses...

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Reproducibility of Hedonic Data

May 18, 2018

Consumer benchmarking studies form a common part of competitor tracking and product quality management. A shift in hedonic ratings against competitors helps to determine if our product quality is stable and may also highlight quality improvements by the competition. It follows that benchmarking assumes that a product’s hedonic ratings are...

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Where shall I sit?

May 09, 2018

Context and Central Location Testing There is a lot of interest in context at present. Everyone knows that the experience and enjoyment of food is affected by the environment, and the role of context in product experience is being extensively researched. Of course, many consumer tests continue to be conducted in central location tests (CLTs). At...

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What's in a Name?

April 24, 2018

Food-Inspired Baby Names Amongst much speculation over the name of the new Royal prince it was topical to read this morning that food inspired baby names are predicted to be 2018’s big trend. Whilst we can all safely assume that the fifth in line to the throne will not be a Basil, Kale, Angus, Chip, Caesar, Herb, Mac, Rye or Fig, it is...

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A Spoonful of Sugar Tax

January 19, 2018

AG Barr’s announcement last week that it will be changing the recipe of its iconic Irn Bru drink provoked a storm of protest and panic buying amongst consumers in Scotland and overseas. Prompted by the sugar tax, Barr has reduced the sugar level in its orange liquid from 10% to just 4.7%. The Company claims that 9 out of 10 regular Irn Bru...

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Sierra Leone Update - Rory's Well

August 22, 2017

Earlier this year, Pam Beyts and Amanda Talbot travelled to Sierra Leone to find out how our donations have been helping Alive & Well establish a well in the village of Jakama. We have been kept up-to-date with their progress and are pleased to write that the well is now complete and the villagers have a source of clean water. Following the...

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