Blog

Plastic, not so fantastic

August 24, 2018

In response to the ongoing debate about plastic in the environment we ran an online survey to find out how changing attitudes to packaging are affecting buyer behaviour. Using our consumer database of ~10,000 people across the UK, we found that almost 50% of the consumers surveyed believed that three quarters of their shopping comes in plastic...

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Workshop: Developing Sensory Claims

August 07, 2018

Developing Sensory Claims Thursday 8th November, Sensory Dimensions, Reading Sensory claims provide a compelling way of differentiating products in a crowded market. However, before making any claim about the taste of a food or beverage, it is essential to have up to date and relevant evidence to support that claim. In this workshop you will...

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Sierra Leone Update 2019

June 20, 2018

Our Visit Sensory Dimensions have continued their work with the charity Rory’s Well to improve the lives of some of the communities in Sierra Leone. Rory's Well are 'a life-giving project working sensitively and co-operatively with Sierra Leone, empowering local people and transferring skills for future independence....'helping those in need...

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Beyond the P Value

May 25, 2018

Bayesian Statistics Have you ever wondered how Google, Facebook and Amazon tailor adverts to you? or how pharmaceutical companies decide how many people should test the real drug or the placebo? or how the weather is predicted? or even how the Enigma code was cracked? well Bayesian Statistics is crucial for all these tasks. Bayesian theorem uses...

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Reproducibility of Hedonic Data

May 18, 2018

Consumer benchmarking studies form a common part of competitor tracking and product quality management. A shift in hedonic ratings against competitors helps to determine if our product quality is stable and may also highlight quality improvements by the competition. It follows that benchmarking assumes that a product’s hedonic ratings are...

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Where shall I sit?

May 09, 2018

Context and Central Location Testing There is a lot of interest in context at present. Everyone knows that the experience and enjoyment of food is affected by the environment, and the role of context in product experience is being extensively researched. Of course, many consumer tests continue to be conducted in central location tests (CLTs). At...

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