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Sensory Panellists…alien beings or skilled people?

April 05, 2017

Sensory Panellists… alien beings or skilled people? This week whilst having an often occurring conversation about the incredible insight sensory testing can deliver, and describing the process, the thought struck me that sensory panellists must come across as sounding like some form of alien beings. ‘Selected’, ‘trained’, ‘working...

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London College of Arts

March 14, 2017

On Monday we had our annual visit from the London College of Arts students. These amazing 2nd year under-graduate students come as part of their Cosmetic Science course to learn about how Sensory and Consumer Research can give them the insight they will need to develop the winning cosmetic products of the future. We discussed Sensory Profiling...

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Sugar Reduction: The Challenging Necessity

August 11, 2016

Sugar Reduction - the challenging necessity by Melvin Jay, Gunna Drinks Sugar reduction has become a challenging necessity. A necessity because high sugar consumption combined with sedentary lifestyles means Western populations are now faced with a life threatening and economically harmful obesity epidemic. Challenging because humans seem to...

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Just about Right Scales and Penalty Analysis

April 14, 2016

JAR Scales and Penalty Analysis Product development and marketing teams are often facing a common problem. How do we identify those ‘must have’ attributes in our products? How can we know which ones to dial up or down to increase preference? What is the optimum level of an attribute? Just about Right (JAR) scales are commonly used in...

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Sorted!

October 16, 2015

Sorting methods in sensory and consumer research There are various types of sorting techniques described in the sensory literature. The challenge we face in sensory testing is knowing which method is the best one to use. In a recent cat food study we focused on three techniques: free sorting, hierarchical free sorting and Napping. The objective...

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Implicit Measures for Consumer Research

June 12, 2015

The last few years have seen an increasing interest in the use of so called ‘implicit measures’ to assess consumer opinion of products, packs and marketing materials. So what are Implicit Measures and how do they differ from our more traditional, explicit, or self-report, methods?  When we use explicit, or ‘self-report’ methods, we ask...

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