Just about Right Scales and Penalty Analysis

April 14, 2016

JAR Scales and Penalty Analysis Product development and marketing teams are often facing a common problem. How do we identify those ‘must have’ attributes in our products? How can we know which ones to dial up or down to increase preference? What is the optimum level of an attribute? Just about Right (JAR) scales are commonly used in...

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What have we been up to...

March 23, 2016

We have had a very busy few months at Sensory Dimensions and thanks to an incredible effort from our team, we successfully ran over 70 studies between last November and January this year! We have been testing a diverse range of products from pet food to sparkling wine, toothpaste to pastries, soups to recipe ingredients... We continue to...

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October 16, 2015

Sorting methods in sensory and consumer research There are various types of sorting techniques described in the sensory literature. The challenge we face in sensory testing is knowing which method is the best one to use. In a recent cat food study we focused on three techniques: free sorting, hierarchical free sorting and Napping. The objective...

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Implicit Measures for Consumer Research

June 12, 2015

The last few years have seen an increasing interest in the use of so called ‘implicit measures’ to assess consumer opinion of products, packs and marketing materials. So what are Implicit Measures and how do they differ from our more traditional, explicit, or self-report, methods?  When we use explicit, or ‘self-report’ methods, we ask...

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Code Bias

April 22, 2015

A very interesting item in the Spring issue of the Institute for Perception Newsletter discusses the issue of Code Bias in product testing. Code bias occurs when the number codes on our samples, in themselves, contribute to the response or sample selected by the respondent. The example quoted is that from a Chinese research study. In China, the...

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Temporal Check All That Apply

April 01, 2015

Temporal methods are those that collect data on how the intensity of sensory characteristics change with time.  They include Time Intensity, which tracks just one attribute; Progressive Profiling, where a group of attributes is rated at pre-defined time intervals; and more recently, Temporal Dominance of Sensations (TDS). In a TDS study, the...

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