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Bring your Concepts and Packaging to Life
April 23, 2020Bringing your Ideas, Concepts and Packaging to Life With most consumer research now being pivoted online, research that looks at ideas, claims and concepts is, not surprisingly, taking priority. Where the research fits in a client’s innovation process is broad: from an embryonic idea, to a fully branded, final positioning + product range...
What Makes a True Implicit Test?
October 29, 2018What makes a true Implicit Test? Eurosense 2018 seems a long time ago now but we had an excellent time and Emily’s paper, Measuring the Emotional Impact of Sweet Snacks, by implicit and explicit methods was extremely well received. It has led to some discussion about what makes a true implicit test. The confusion arises from the increased use...
Beyond the P Value
May 25, 2018Bayesian Statistics Have you ever wondered how Google, Facebook and Amazon tailor adverts to you? or how pharmaceutical companies decide how many people should test the real drug or the placebo? or how the weather is predicted? or even how the Enigma code was cracked? well Bayesian Statistics is crucial for all these tasks. Bayesian theorem uses...
Unlocking the Secrets of Success
June 08, 2017How well do you know your product? You will know the power of the brand, the functionality, nutritional and other benefits, but how well do you know what is ‘in the tin’? What are the characteristics that make up the usage or consumption experience? How do these characteristics differentiate you from your competition? Sometimes we need to...
Sensory Panellists…alien beings or skilled people?
April 05, 2017Sensory Panellists… alien beings or skilled people? This week whilst having an often occurring conversation about the incredible insight sensory testing can deliver, and describing the process, the thought struck me that sensory panellists must come across as sounding like some form of alien beings. ‘Selected’, ‘trained’, ‘working...