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Beyond the P Value
May 25, 2018Bayesian Statistics Have you ever wondered how Google, Facebook and Amazon tailor adverts to you? or how pharmaceutical companies decide how many people should test the real drug or the placebo? or how the weather is predicted? or even how the Enigma code was cracked? well Bayesian Statistics is crucial for all these tasks. Bayesian theorem uses...
Unlocking the Secrets of Success
June 08, 2017How well do you know your product? You will know the power of the brand, the functionality, nutritional and other benefits, but how well do you know what is ‘in the tin’? What are the characteristics that make up the usage or consumption experience? How do these characteristics differentiate you from your competition? Sometimes we need to...
Sensory Panellists…alien beings or skilled people?
April 05, 2017Sensory Panellists… alien beings or skilled people? This week whilst having an often occurring conversation about the incredible insight sensory testing can deliver, and describing the process, the thought struck me that sensory panellists must come across as sounding like some form of alien beings. ‘Selected’, ‘trained’, ‘working...
London College of Arts
March 14, 2017On Monday we had our annual visit from the London College of Arts students. These amazing 2nd year under-graduate students come as part of their Cosmetic Science course to learn about how Sensory and Consumer Research can give them the insight they will need to develop the winning cosmetic products of the future. We discussed Sensory Profiling...
Sugar Reduction: The Challenging Necessity
August 11, 2016Sugar Reduction - the challenging necessity by Melvin Jay, Gunna Drinks Sugar reduction has become a challenging necessity. A necessity because high sugar consumption combined with sedentary lifestyles means Western populations are now faced with a life threatening and economically harmful obesity epidemic. Challenging because humans seem to...
Just about Right Scales and Penalty Analysis
April 14, 2016JAR Scales and Penalty Analysis Product development and marketing teams are often facing a common problem. How do we identify those ‘must have’ attributes in our products? How can we know which ones to dial up or down to increase preference? What is the optimum level of an attribute? Just about Right (JAR) scales are commonly used in...