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Brexit: How are consumers responding?
January 21, 2019Brexit: How are consumers responding? We are currently in a time of uncertainty, with the Brexit deadline of 29th March 2019 looming ever closer and the government’s strategy undecided. One deal has already been rejected and a no deal result is still a possibility. How are consumers starting to respond to Brexit? Are their choices changing, and...
What Makes a True Implicit Test?
October 29, 2018What makes a true Implicit Test? Eurosense seems a long time ago now but we had an excellent time and Emily’s paper, Measuring the Emotional Impact of Sweet Snacks, by implicit and explicit methods was extremely well received. It has led to some discussion about what makes a true implicit test. The confusion arises from the increased use of...
Plastic, not so fantastic
August 24, 2018In response to the ongoing debate about plastic in the environment we ran an online survey to find out how changing attitudes to packaging are affecting buyer behaviour. Using our consumer database of ~10,000 people across the UK, we found that almost 50% of the consumers surveyed believed that three quarters of their shopping comes in plastic...
Beyond the P Value
May 25, 2018Bayesian Statistics Have you ever wondered how Google, Facebook and Amazon tailor adverts to you? or how pharmaceutical companies decide how many people should test the real drug or the placebo? or how the weather is predicted? or even how the Enigma code was cracked? well Bayesian Statistics is crucial for all these tasks. Bayesian theorem uses...
Reproducibility of Hedonic Data
May 18, 2018Consumer benchmarking studies form a common part of competitor tracking and product quality management. A shift in hedonic ratings against competitors helps to determine if our product quality is stable and may also highlight quality improvements by the competition. It follows that benchmarking assumes that a product’s hedonic ratings are...
Where shall I sit?
May 09, 2018Context and Central Location Testing There is a lot of interest in context at present. Everyone knows that the experience and enjoyment of food is affected by the environment, and the role of context in product experience is being extensively researched. Of course, many consumer tests continue to be conducted in central location tests (CLTs). At...