Blog

Plastic, not so fantastic

August 24, 2018

In response to the ongoing debate about plastic in the environment we ran an online survey to find out how changing attitudes to packaging are affecting buyer behaviour. Using our consumer database of ~10,000 people across the UK, we found that almost 50% of the consumers surveyed believed that three quarters of their shopping comes in plastic...

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Beyond the P Value

May 25, 2018

Bayesian Statistics Have you ever wondered how Google, Facebook and Amazon tailor adverts to you? or how pharmaceutical companies decide how many people should test the real drug or the placebo? or how the weather is predicted? or even how the Enigma code was cracked? well Bayesian Statistics is crucial for all these tasks. Bayesian theorem uses...

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Reproducibility of Hedonic Data

May 18, 2018

Consumer benchmarking studies form a common part of competitor tracking and product quality management. A shift in hedonic ratings against competitors helps to determine if our product quality is stable and may also highlight quality improvements by the competition. It follows that benchmarking assumes that a product’s hedonic ratings are...

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Where shall I sit?

May 09, 2018

Context and Central Location Testing There is a lot of interest in context at present. Everyone knows that the experience and enjoyment of food is affected by the environment, and the role of context in product experience is being extensively researched. Of course, many consumer tests continue to be conducted in central location tests (CLTs). At...

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London College of Arts

March 14, 2017

On Monday we had our annual visit from the London College of Arts students. These amazing 2nd year under-graduate students come as part of their Cosmetic Science course to learn about how Sensory and Consumer Research can give them the insight they will need to develop the winning cosmetic products of the future. We discussed Sensory Profiling...

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Sugar Reduction: The Challenging Necessity

August 11, 2016

Sugar Reduction - the challenging necessity by Melvin Jay, Gunna Drinks Sugar reduction has become a challenging necessity. A necessity because high sugar consumption combined with sedentary lifestyles means Western populations are now faced with a life threatening and economically harmful obesity epidemic. Challenging because humans seem to...

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