Blog

Sit Down and Enjoy your Food!

June 24, 2019

It appears that what your mother told you is actually true – you taste your food more when you sit down to eat it.  Research published in the Journal of Consumer Research shows that how we enjoy and taste food is affected by whether we are sitting down or standing up. Cited in Science Daily, Dr Dipayan Biswas, professor of Marketing at the...

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Living with less plastic

March 13, 2019

Several Facebook pop-ups and the chance hearing of an excellent interview podcast with Dr Ruth Valerio, global advocate of Tearfund, have led me to reduce the amount of plastic I use in my everyday life…for Lent at least! The problem of plastic is a huge one with an estimated 355 metric tonnes being produced every year about half of which is...

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Brexit: How are consumers responding?

January 21, 2019

Brexit: How are consumers responding? We are currently in a time of uncertainty, with the Brexit deadline of 29th March 2019 looming ever closer and the government’s strategy undecided. One deal has already been rejected and a no deal result is still a possibility. How are consumers starting to respond to Brexit? Are their choices changing, and...

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What Makes a True Implicit Test?

October 29, 2018

What makes a true Implicit Test? Eurosense seems a long time ago now but we had an excellent time and Emily’s paper, Measuring the Emotional Impact of Sweet Snacks, by implicit and explicit methods was extremely well received. It has led to some discussion about what makes a true implicit test. The confusion arises from the increased use of...

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Consumers and the Sugar Tax

October 18, 2018

Consumer Survey Earlier this month it was announced that a new sugar tax on confectionery is likely to be in place by 2020 in an ongoing battle against obesity. This follows the UK sugar tax on soft drinks which came into force in April, however after 6 months, has buyer behaviour changed and have consumers shied away from high sugar...

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