Blog

Capturing the full consumer experience through technology

November 08, 2021

New Approaches to Sensory & Consumer Research Clearly in early 2020, like many industries, the market research industry was seriously challenged by the pandemic.  But now in 2021, here we are, and the industry is flourishing. At Sensory Dimensions we embraced new ways of connecting with consumers and investigated methods of collecting robust...

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NPD and the sensory experience

October 26, 2021

The plant-based trend now has serious attention from manufacturers from start-up businesses to larger Food & Beverage organisations. Whilst some are witnessing success in their product development others have not quite hit the mark with consumer expectations. Creating a multi-sensory product experience as well as addressing the health and...

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Defining Agile Sensory and Consumer Research

October 12, 2021

Pre-Covid lock-down there had been a lot of excitement around building the philosophy of agile research into sensory and consumer research. As product development projects took a more iterative, test and learn approach so the demand for agencies to support this process by providing developers with supportive research services grew. These...

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Sensory Dimensions & AI:The story so far

May 18, 2021

Thames Valley AI Hub unites many academics, researchers, technologists, clinicians and business strategists to promote collaboration within the Thames Valley.  At Sensory Dimensions, our attitude towards innovation is that new techniques and technology should provide better benefits for our operation and our customers. We rigorously test new...

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The Value of Sensory in the Beauty Game

April 21, 2021

Research amongst our Sensory Dimensions Community revealed that looking after one’s appearance was a morale booster during Lockdown with skincare and indulgence becoming the focus of those precious moments. The texture and fragrance of creams and lotions is without doubt a major contributor to their luxuriance and a driver of consumer...

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Aligning brand values, packaging and the product experience

March 31, 2021

The approach of Easter, and its link with chocolate, has reminded us of a confectionery case study that combined implicit techniques with explicit questions. Brand values, packaging and the product experience don’t always align, as they are often developed and researched separately, rather than as a holistic consumer proposition. A leading...

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