Workshop: Developing Sensory Claims
Developing Sensory Claims
Thursday 8th November, Sensory Dimensions, Reading
Sensory claims provide a compelling way of differentiating products in a crowded market. However, before making any claim about the taste of a food or beverage, it is essential to have up to date and relevant evidence to support that claim.
In this workshop you will learn about the different types of sensory claim and the types of sensory and consumer testing required to support them. We will discuss protocols for claims studies, the interpretation of claims data and the statistical approaches required for different types of claim. All of this will be set against the regulatory framework and supported by real examples from the market.
Delegates are encouraged to bring their own claim queries for discussion at the workshop.
This will be a very interactive and practical session with syndicate work and feedback, including teams working through a typical claim scenario from start to finish so that when you leave the workshop you are equipped to work on this type of problem.
Who should attend?
- Product development, advertising and marketing staff
- Sensory scientists
- Regulatory professionals
What will I learn?
- The different types of sensory claims
- The test methods that can be used for supported different types of sensory claim
- How to design a study to support a sensory claim
- The approaches used to analyse claims data