The Guardian Sainbury's triumphs over rivals as Brand Match helps deliver 7.1% profits growth This is Money The supermarket price war has ratcheted up in recent months after...
Brand research
Sainbury's triumphs over rivals as Brand Match helps deliver 7.1% profits growth - This is Money
9 May 2012The joy of segmentation - InPharm
8 May 2012The joy of segmentation InPharm The reasons behind these choices are not always based in logic, but more often are based on something less tangible, ie, emotion and...Brands seen as conservative in France - Warc
13 April 2012Brands seen as conservative in France Warc Products perceived as being on the "right" were linked with traits like "firmness", "authority", "discipline" and "individualism" among participants in the...- Post Online Brands and rebranding: What's in a name? Post Online However, not all brand overhauls equate to a complete name change....
New Research Defines Brand Love-- and How to Create and Foster it - Business Review Europe (press release)
11 April 2012New Research Defines Brand Love-- and How to Create and Foster it Business Review Europe (press release) New research published in the March issue of the American Marketing...
